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"Using QlikView, Inside Info has allowed our customers to more easily identify health market trends such as tracking the progression of diseases in the community through more effective geographic and gender profiling, better management of medicines captured under the Pharmaceutical Benefits Scheme and identification of prescription anomalies and their impact on consumers."

Jon Marshall, Managing Director, AsteRx

Pharmaceutical

More than 30,000 professionals around the world in hundreds of pharmaceutical and medical device companies such as AstraZeneca, Bristol-Myers Squibb, FFF Enterprises and Pfizer rely on QlikView analysis to make faster and smarter business decisions.

QlikView is so easy and so powerful to use that it’s only limit is your imagination. Companies use it to:

Provide 360-degree validation and analysis of market intelligence
Track and measure marketing campaigns and spend
Analyse sales and marketing information against IMS data and Rx information, and tie back to call sample and detail activity, streamlining call and targeting information
Validate targeting efforts for brand teams
Monitor key opinion leaders “spheres of influence” to improve marketing messages and reach
Provide account management analytics for the managed markets groups
Assist in management of millions of medical records
Analyse Rx trending information down to the lowest levels
Analyse formulary information: alerts on changes
Improve warehousing buying trends

QlikView is unlike any other business intelligence application on the market. So simple and intuitive to use, it takes just minutes to learn – and delivers industrial strength power to meet the largest enterprise requirements. QlikView is about serving up answers in an instant, on screen, without having to wait around for any report. It’s about having 1-click access to visually rich, interactive dashboards that you can build quickly and modify easily. QlikView is designed for anyone and everyone and every part of your business. No complex interface, no confusing screens or arcane commands or queries. Just point and click. It’s that simple. Business users don’t ever have to ask for help with their analysis again.

QlikView’s patented technology offers all of the features you’d expect from powerful analytics solutions – dashboards and alerts, multi-dimensional analyses, slice-and-dice of data – without the limitations, cost or complexity of traditional OLAP design. QlikView solutions can be deployed in weeks, while end users get answers in seconds – not hours – to refine their decisions.