2 November 2011 – QlikView ranked first among Business Intelligence tools in customer loyalty, performance satisfaction (least complaints), bought for features, inclination to purchase more licenses, overall competitiveness, and product quality. The BI Survey 10, conducted by the Business Application Research Center (BARC), is the world’s largest independent survey of Business Intelligence (BI) and Performance Management (PM) users.
With the largest number of participants in this year’s survey, the latest edition of the BI Survey has again confirmed that among the BI Giants peer group QlikView customers were the most loyal. Customer loyalty remains one of the most coveted categories among vendors, according to Barney Finucane, lead author at BARC.
“No one knows more about how a product performs in the real world than the customers already using it,” said Finucane. “To achieve top customer loyalty scores for three straight years says a lot about both users’ experience with the product and company, and the future health of the business. In my view, this is indicative of QlikTech’s focus on building a high quality, innovative, feature-rich product.”
In continuing to outpace larger rivals such as SAP (Business Objects), Oracle (Hyperion) and IBM (Cognos), QlikView’s #1 ratings also include:
- Intent to Buy More Licenses – QlikView had the highest number of customers intending to buy more licenses, solidifying its reputation in the industry as a vendor with high satisfaction and rapid growth. QlikView customers are over 40% more inclined to expand their use of QlikView than the weighted average of all major BI product suites.
- Performance Satisfaction – Fast query performance emerged as a criterion most closely linked to project success. Query performance was rated highest by QlikView customers who reported the least complaints of any vendor regarding query performance-related issues.
- Product Features – QlikView is the most likely to have been bought for features, as opposed to price or strategic reasons. This is a strong indicator that the QlikView Business Discovery platform is bringing a whole new level of analysis, insight, and value to business users.
- Mobile Use – QlikView users are 48% more likely than users of any other database product studied to use mobile BI, or to plan to use mobile BI within 12 months. As the only true Business Discovery solution on mobile, QlikView offers the consumer-like experience users are seeking, while providing IT the security and manageability it requires.
“In a few short years, QlikTech has converted itself from a regional player to one of the major players in the market, and are able to keep their users happy as they grow,” continued Finucane. “It’s remarkable that all those who specified they used [QlikView] stated that they used Version 10, the current version.”
The BI Survey 10 – now in its tenth year – generated more than 3,000 responses analyzing 26 different BI products from April through July 2011. The purpose of this online study is to uncover the motivation behind mid-market and enterprises selecting BI products, examine how they use them, and to what level business benefits are achieved.
About Business Application Research Center (BARC)
Business Application Research Center (BARC) is a leading independent software industry analyst delivering information to more than 1000 customers each year. For more than ten years, BARC has specialized in core research areas including Data Management and Business Intelligence as well as Enterprise Content Management.
BARC publishes the largest end-user survey on Business Intelligence products – The BI Survey – and the most comprehensive collection of in-depth BI product evaluations and market analysis – The BI Verdict (formerly known as The OLAP Report).
