Pharmaceutical

Driving Sales, Operational & Financial Effectiveness

We've been working with a range of pharmaceutical organisations since 2003 developing successful enterprise business intelligence dashboards and analytics solutions.  Providing end-to-end visibility of information rather than report-based siloed views of information that deliver interactive sales, profitability and customer analysis incorporating third party and internal data in one consolidated dashboard that’s easy to use and can be delivered in 4-6 weeks.

Inside Info can help pharmaceutical companies: 

  • Provide 360-degree validation and analysis of market intelligence
  • Track and measure marketing campaigns and spend
  • Improve sales force effectiveness, analysing sales and marketing information against IMS and PBS data and tie back to call sample and detail activity, streamlining call and targeting information
  • Validate targeting efforts for brand teams
  • Monitor key opinion leaders “spheres of influence” to improve marketing messages and reach
  • Provide account management analytics for the managed markets groups
  • Assist in management of millions of medical records
  • Improve warehousing buying trends

Inside Info have strong experience working within the pharmaceutical sector to deliver sales force and business information management solutions to improve performance.  We work with pharmaceutical companies to provide:

  • A one-screen view of all the facts: Ensuring cross functional visibility, integrating sales and marketing, R&D, supply chain, production, practitioner and other third party data like IMS so you have a clear view of operational performance.
  • Sales force Analysis: Shift from simple sales force automation to sales force effectiveness. Know and target the current attitudes, requirements and behaviours of healthcare providers and consumers. Improving physician profiling and segmentation and track real-time sales and campaign performance.
  • R&D Analysis: Focus on projects that deliver the highest value and best corporate fit, accelerate clinical trial processes and regulatory approvals, simplify data exchange for complex trials.
  • Supply Chain Analysis: Increase collaboration with customers and partners, improve visibility into inventories at distributors and major pharmacies and reduce stock outages, surpluses and operational costs.
  • Interactive Financial Analysis: Automating processes to consolidate financial reporting, tracking P&L views from the enterprise to individual cost centres, provide dashboard style compliance analysis and improve financial controls and predictability of performance.
  • Near real-time visibility into operations: instead of out-of-date reports. On-demand self-serve analysis of data, often replacing hundreds of OLAP based reports and empowering business users to perform their own analysis reducing IT support by up to 90%. Users report 54% less time accessing information and 51% less time analysing it. (IDC).
  • Sub-second query response on very large data volumes into the hundreds of million records without losing transactional level detail, with data refreshing as often as your underlying source systems.

Inside Info works with pharmaceutical companies including Merck Sharpe & Dohme and Schering-Plough Animal Health on a large scale.  We help pharmaceutical companies in a matter of weeks to provide a consolidated view of performance in one dashboard bringing together internal and external data sources to deliver detailed analysis of product, financials, customer activity, patient programs and sales versus activity all against budget.  The results have been improved performance within territories, regions and companies as a whole.  While globally there are over 100 pharmaceutical companies using QlikView.

AsteRx, an online clinical data and market research services company for the Australian healthcare and pharmaceutical industry, is using Inside Info’s QlikView business intelligence application via the web to help its customers bring its research data to life and more easily identify health market trends, customer behaviour and prescription anomalies, delivered in just 12 working days.

Self-Serve Analysis
for Sales Staff

Supply Chain Visibility & Optimisation Using BI

Free CITO Research Whitepaper

“  We have interactive visibility into sales, profitability, logistics and supply chain performance. Our initial applications were delivered in just four weeks with excellent results  ”

Wayne McIntosh, Finance Director
“  We can measure and work to continuously improve profitability, targeted delivery, superior service & quality performance. Until now, we never had true gross margin analysis by customer; this has improved servicing of accounts  ”

Rob Pyne, General Manager, Australasia Corporate Services
“  QlikView delivered value fast for Amcor – with Inside Info working with us to design & deploy our BI applications we saw a significant return in a few months  ”

Rob Pyne, General Manager, Australasia Corporate Services
“  Senior management are now analysing living information themselves with QlikView… saving our IT team at least 500 hours a year in manual report development  ”

Peter Crescitelli, IT Project Manager, Bianco
“  We realised value from our investment within days. We built a powerful profitability analysis application that was back on the desks of business managers in 6 days, showing for the first time an integrated view of customer profitability at a material level  ”

Tim Hogan, Manager, Business Intelligence
“  It’s not a trivial exercise to go into an organisation, understand the business need and solve it. Inside Info’s ability to translate our needs into easy to use data models first time and every time has been invaluable. The whole relationship is simple  ”

Haydn Jones, IT Operations Manager
“  Inside Info using QlikView gave us a 15% improved return on rebate investment, while also helping us to better manage promotions, stock, customers and resources to fuel future growth of the business  ”

Nick Vasic, Financial Controller
“  QlikView is the best management tool I’ve ever used  ”

Kim Naylor, CEO, Fujitsu General, NZ
“  Using QlikView, Inside Info has allowed our customers to more easily identify health market trends through more effective geographic and gender profiling, better management of medicines and identification of prescription anomalies and their impact on consumers  ”

Jon Marshall, Managing Director
“  In one example Inside Info & QlikView streamlined a data process from what was days or weeks, or so complicated it wouldn’t be considered, to seconds and that means a better value proposition for us and our customers  ”

Jon Marshall, Managing Director